In the summer of 2023, Dan ran out of polos. After a decade as an assistant golf professional, the free ones had finally run out, so one night we went shopping. I'm an accountant, and was in sticker shock. Everything he liked was $100 or more. Dan could tell from the photos which collars would curl after the first wash. So could I. I'd been washing his polos for eleven years.

'Why can't someone make a polo with a great collar for under $100?', we wondered. By bedtime it was, 'Why not us?'

We had no apparel experience, just two former college golfers with strong opinions about fit and performance. Dan measured his best and worst polos, I taught myself Adobe, and nine months later 600 polos showed up in our driveway. We launched in March 2024 to a few hundred followers.

Today we make $72 polos, designed and packed by us in Wichita, Kansas, with a collar that stays crisp wash after wash and a handwritten note in every box. More than 8,000 polos later, our shirts just made it into a Top-100 golf club. They still cost $72. And Dan's closet is overflowing again.

Today, we're all in on building a great apparel brand. Katy left a 12-year corporate finance career in 2024 to give this a shot and Dan joined full time in 2026. The business has been bootstrapped - no outside funding - from the beginning.

We've learned golf and business have a lot in common. They're both games that can only be played, never won. There's always something to work on, build on, and improve. We're grateful to be here - every day, like every tee time, is the next opportunity for a great round.

-Dan & Katy Winters // Founders